The Litter Less Campaign: Great and Growing
September 2016 marks the beginning of Year 3 Phase II of the Litter Less Campaign, a joint initiative of the Wrigley Company Foundation and the Foundation for Environmental Education (FEE) on litter. Six new countries, New Zealand, Australia, Brazil, China, India and Ireland, are joining the campaign through YRE as of this month. Phase II of the Litter Less Campaign began in 2014 and has since been running in schools which engage in two of the FEE programmes, Eco-Schools and Young Reporters for the Environment (YRE), in 27 countries. It aims to engage and educate children and young people on the issue of litter, and encourage them to make positive choices. The main objectives of the Campaign are to: raise awareness on the effect of litter and waste on the local environment increase knowledge and practical skills in preventing and managing litter and waste improve students’ behaviour and the schools’ waste management treatment create good examples of waste management report on litter issues encourage collaboration between schools for spreading good practices tackle the issue of litter with active involvement from the local community Over the full period of implementation of the campaign, 729,934 students in 1,355 schools from all over the world have been engaged. Such reach suggests that there is undoubtedly an impact on participants’ perceptions, behaviour and opinion leadership. In 2015-2016, a total of 1,356 Community Action Days (CAD) were held and 240 schools introduced recycling systems.
Anne Vela-Wagner, Wrigley Company Foundation Executive Director , notes: “The Wrigley Company Foundation works with respected partners like FEE to change littering behaviour and improve communities around the world. We’re encouraged by the progress that has been made through impactful and action-oriented programs like the Litter Less
campaign and energized by the opportunities ahead.” Daniel Schaffer, CEO of the Foundation for Environmental Education, adds: “FEE takes great pride in the number of students and teachers participating in the Litter Less Campaign, in the activities they engage in through this project and impact the project has on their lives and environment. The Litter Less Campaign is our organisation’s biggest project that embeds a positive and fruitful partnership between the Wrigley Company Foundation as the enabler, and FEE, its members, National Operators and participating schools as the implementers. This strong relationship allows for transparency and flexibility, which is ultimately what ensures the delivery of a fantastic campaign.” About the Foundation for Environmental Education (FEE) www.fee.global With members in 75 countries around the world, FEE’s programmes represent the cutting edge in Education for Sustainable Development and Environmental Education.
It is the vision of the Foundation for Environmental Education that its programmes empower people everywhere to live sustainably and in an environmentally conscious
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately
17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a
difference for people and the planet through its performance.
About the Wrigley Company Foundation
The Wrigley Company Foundation has awarded more than $70 million USD since its establishment in 1987. With a focus on oral health, the environment, particularly litter
prevention education, and improving Wrigley’s site and sourcing communities , it works to build brighter futures around the world.